Be Charge is launching its new communication project, Storie di Carica, a way of keeping in touch with people and with regions.
Today, Be Charge is launching its new communications campaign, only a few weeks after the launch of its business vision, Be the Change.
“It’s a real call to action”, said CEO Paolo Martini, who today sees a clear response in the new communication project created and produced by the Milanese agency, SG Company.
In fact, the campaign puts change centre stage as an individual and necessary action, and it does it through a variety of personal stories that have one common theme: the energy they’ve generated that has allowed them to make a change and to leave their mark on the area they live in.
People who are real sources of energy, they’re the stars of Charging History, people who tell their story through video clips which can be seen from today on the brand’s website.
To create the campaign, Be Charge travelled all over Italy, just like its network of charging points, with the aim of meeting people and hearing their stories of energy.
We’re talking about a metaphorical energy that is physically embodied in Be Charge’s charging points. The company wants to get to know its users better by bringing its ambassadors’ stories to life.
Now, there’s a charging point called Luciano, who has dedicated his life to making his region more sustainable, and a charging point called Silvia, who, thanks to her determination and sacrifice, is now the champion she wanted to be.
The communication project presented by Be Charge today features video clips, interviews and charging points dedicated entirely to those who believe in change.
Storie di Carica, It’s time to be the change.