Milan, 7 February 2022 – Encouraging the electric mobility of the smallest municipalities in Italy by providing infrastructures that allow you to discover the beauty of many villages with zero-emission travel. This is the objective behind the agreement between Be Charge, a company of Eni gas and electricity (which will soon change its name to Plenitude), and the Association of Orange Flag Countries, which includes the Municipalities that can boast the “Orange Flag” of the TCI (Italian Touring Club).
The “Orange Flag” of the TCI is a tourist-environmental quality mark that identifies those small excellent villages, with a population of less than 15 thousand inhabitants, where the quality of hospitality, environmental sustainability, the protection of artistic and cultural heritage come together to give an authentic travel experience. These are villages that welcome travelers thanks to hospitable communities that, with commitment and enthusiasm, keep traditions alive, protect the local heritage and animate the territories through the organization of events and demonstrations. Thanks to the agreement with Be Charge, charging stations will be installed inside the territories belonging to the Association of Orange Flag Countries.
“We are pleased to take part in an initiative that well exemplifies our mission, namely to become protagonists of an important transition path towards new forms of sustainable mobility at the national level – said Paolo Martini, CEO of Be Power-Be Charge. – Agreements such as the one with the Association of Orange Flag Countries are fundamental because they improve services, expand the possibilities of discovering the attractiveness of some places and thus offer advantages to both residents and tourists.”
“Environmental sustainability and respect for the environment are important values of the Orange Flag Brand – explains Fulvio Gazzola, President of the Association of Orange Flag Countries – and the agreement with Be Charge allows us to pursue the objective of environmental protection. Our municipalities represent the excellence of the Italian hinterland in terms of culture, history, traditions and agri-food excellences that together with the landscape characterized by crops and woods need to be protected and supported.”